Logo Lettering Project: "Iris y Luna" for Penguin Random House

I designed the logo for Iris and Luna, Cuidadoras de cachorritos mágicos, a beginner reader series published by Penguin Random House. The story follows two girls with opposite personalities who attend a magic school and take care of adorable magical creatures. For the logo, I developed a sophisticated yet commercial lettering style, incorporating symbols representing the protagonists, such as the tag, the moon, and details from their magical totems. We aimed for a visually appealing, legible identity with a container adaptable to future publications.

Client: Penguin Random House

AD: Silvia Blanco

 

First Sketches

Digitization & Refining (Spanish version)

Digitization & Refining (Catalá version)

Tags (Spanish version)

Final Book Covers

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