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Designing for Run Motherfucker, Run
Project Goals:
The main objective was to create a visually dynamic merchandise piece reflecting the club’s energetic and vibrant community, embodying not just running but also life enjoyment, travel, and celebration. The design needed to convey movement, excitement, and inclusivity globally.
Role and Responsibilities:
As the designer, I conceptualized and created the artwork, aligning it with the brand’s identity. I collaborated with the club’s founders and marketing team, from initial sketches to finalizing the design for various merchandise.
Challenges:
Capturing the club’s multifaceted nature and appealing to a global audience while maintaining brand identity were key challenges. Ensuring typography legibility, particularly for “motherfucker,” required adjustments for clarity.
1. Initial Consultation and Research:
– Discussed goals and expectations with the team.
– Researched the club’s history, values, and audience.
2. Concept Development:
– Created rough sketches and gathered feedback.
3. Design Creation:
– Developed detailed illustrations with dynamic elements.
– Integrated the club’s color scheme and branding.
4. Feedback and Revisions:
– Refined the design based on team feedback.
5. Finalization:
– Delivered high-resolution artwork for various formats.
Clear communication and flexibility were crucial. The final design successfully captured the essence of Run Motherfucker, Run and became a beloved representation of the club’s spirit.
If you need a thoughtful and special design for your business, you’re in the right place. Write to me, and let’s talk.
