Role: Hand lettering
Client: Nescafé
Year: 2025
Nescafé wanted to highlight the launch of its new Latte with fresh milk, emphasizing the product’s main differentiator: authenticity and freshness. The challenge was to deliver a clear, memorable, and visually impactful message across digital channels and urban outdoor advertising, targeting a young, urban audience constantly on the move.
The creative axis was the claim “With fresh milk”, developed through a custom lettering design that mimics the texture of milk, visually reinforcing the product’s natural quality.
The design was applied to digital assets for social media, creating dynamic content tailored to different formats. At the same time, the campaign extended to urban billboards and bus shelters, boosting the brand’s visibility in strategic city locations and ensuring strong impact in the consumer’s everyday environment.
The use of custom lettering gave the campaign a unique, distinctive, and memorable character. By applying it consistently across digital and outdoor platforms, the message established a strong position in consumers’ minds, reinforcing Nescafé’s association with freshness, authenticity, and closeness.
