I’m excited to share with you the creative journey behind the custom typeface design for the Vi Novell label by Celler Mas Roig. This project has been a source of inspiration and innovation, and I’m thrilled to unveil the final result.

Understanding the Briefing:

From the outset, I delved deep into the briefing provided by Celler Mas Roig. My goal was to encapsulate the essence of Vi Novell, blending its freshness and tradition with a touch of modernity and originality. The challenge was to create a design that not only reflected the spirit of the wine but also stood out on the shelf.

Crafting the Concept:

My approach centered around the creation of a custom typeface that would serve as the cornerstone of the design. I aimed to develop letterforms that were unique, dynamic, and reflective of the Vi Novell brand identity. Each stroke was meticulously crafted to convey a sense of energy and vitality, mirroring the characteristics of the wine itself.

The Design Process:

Drawing inspiration from the vibrant atmosphere of the Vi Novell celebration, I embarked on the design journey. Through a combination of hand-drawn sketches and digital refinement, I brought the custom typeface to life. The result is a lettering style that exudes freshness and sophistication, capturing the essence of the wine in every curve and line.

Integration of Gradient Colors:

To further enhance the design, I strategically integrated gradient colors. The gradient, transitioning from yellow to orange, symbolizes the transition of seasons, mirroring the journey from the bountiful harvest to the joyous celebration of Vi Novell. This gradient adds depth and dimension to the custom typeface, infusing it with a sense of warmth and vitality.

My custom typeface design for the Vi Novell label is a testament to the spirit of innovation and creativity. It is a reflection of the rich tradition and heritage of Celler Mas Roig, while also embracing the excitement of the new. I am confident that this design will captivate consumers and serve as a fitting representation of the exceptional wine within.

Thank you for accompanying me on this design journey. I hope you find my custom lettering design as inspiring as I found creating it!

If you want to participate, check all the info here: https://cellermasroig.com/es/concurso-vi-novell/

See the whole Project here.