Design Concept:

The typeface created is modern yet carries a classic touch, embodying the balance between tradition and innovation that Vi Novell represents.

Typography and Color Choice:

The typography is set against a transparent background, allowing the color of the wine to subtly influence the overall look of the label. This choice enhances the visual connection between the label and the wine itself, creating a cohesive and harmonious design.

To bring a dynamic and vibrant feel to the label, I used a gradient color scheme for the letters. The gradient transitions from red to yellow, passing through shades of orange. This color choice is not only visually striking but also symbolic. The gradient represents the journey of the wine, from the rich, ripe grapes (red) through the fermentation process (orange) to the final, delightful product (yellow). This transition mirrors the transformation and celebration inherent in Vi Novell.

Thank you for accompanying me on this design journey. I hope you find my custom typeface design as inspiring as I found creating it!

If you want to participate, check all the info here: https://cellermasroig.com/es/concurso-vi-novell/

See the whole Project here.