Here, I will explain the thought process and design choices that went into creating this unique label, particularly focusing on the use of risograph effect and how it ties in with the briefing.

A label that would encapsulate the essence of Vi Novell—a fresh, young wine that is both rooted in tradition and embraced by modern wine enthusiasts. The goal was to create a label that would stand out on the shelf and communicate the lively, celebratory nature of Vi Novell.

Design Concept:

The design is centered around dynamic and modern lettering with a classic touch. The “Vi Novell 2024” text is the focal point, surrounded by an engaging and vibrant background based on a Celler Masroig photography from their gallery.

The use of a risograph effect in the background gives the label a unique, retro-modern aesthetic. This printing technique, known for its vibrant colors and distinctive texture, adds a tactile and visual layer that connects the design to artisanal, handcrafted processes.

The risograph effect emphasizes the handmade, authentic nature of Vi Novell. It mirrors the traditional, hands-on approach to winemaking while also providing a fresh and contemporary visual appeal.

The blue halftone pattern created by the risograph effect adds depth and texture, enhancing the overall dynamism of the design. This aligns with the fresh and youthful spirit of Vi Novell, making the label visually striking and memorable.

The background features a halftone blue overlay with a subtle image of people engaged in the winemaking process. This not only adds depth and texture to the design but also pays homage to the hands-on, artisanal nature of Vi Novell’s production.

Thank you for accompanying me on this design journey. I hope you find my custom typeface design as inspiring as I found creating it!

If you want to participate, check all the info here: https://cellermasroig.com/es/concurso-vi-novell/

See the whole Project here.